Marketing strategy for people who help people.

I help therapists, practices and wellbeing brands turn clinical expertise into clear, ethical marketing strategy — so they can grow their reach and their client base without compromising the values at the heart of their work.

Get in touch

About

Two backgrounds, one point of view.

I'm Jen. For over 15 years, I worked in strategic marketing roles across major professional services and global firms — leading campaigns, building positioning, and translating complex offerings into messaging that lands.

More recently, I trained in an integrative approach at the Metanoia Institute in London, drawing on person-centred, Gestalt and transactional analysis frameworks. That training changed how I think about marketing for this sector specifically. Plenty of people who'd genuinely benefit from therapy never quite get there — and I don't think that's only about access. A lot of it comes down to how therapy gets talked about, or doesn't, and whether someone reading it can tell, in the first few seconds, that this is somewhere safe to reach out to.

I now bring both sides together — corporate-grade strategic thinking, applied with genuine care for the ethical and clinical context this sector works within. I'm currently taking on a small number of clients as I build out this practice, and I'd love for you to be one of them.

Data, Not Opinion

Why This Matters

Statistics showing that 550,610 children and young people in England are on mental health waiting lists, with 53% waiting over a year, risking reliance on unsafe AI alternatives, sourced from Royal College of Psychiatrists, February 2026.
Statistics showing that 550,610 children and young people in England are on mental health waiting lists, with 53% waiting over a year, risking reliance on unsafe AI alternatives, sourced from Royal College of Psychiatrists, February 2026.
Summary of European mental health statistics, showing 89% of Europeans say mental health matters as much as physical health, but 54% of those who struggled last year did not seek professional help, based on a 2023 Eurobarometer survey.
Summary of European mental health statistics, showing 89% of Europeans say mental health matters as much as physical health, but 54% of those who struggled last year did not seek professional help, based on a 2023 Eurobarometer survey.
A graphic showing a percentage range of 7% to 47%, titled 'The Coverage Cliff,' indicating that adequate anxiety treatment reaches 7% of patients in Bulgaria and 47% in Sweden, with a note about Europe's marginalized groups, sourced from a 2025 Lancet article.
A graphic showing a percentage range of 7% to 47%, titled 'The Coverage Cliff,' indicating that adequate anxiety treatment reaches 7% of patients in Bulgaria and 47% in Sweden, with a note about Europe's marginalized groups, sourced from a 2025 Lancet article.
A graphic showing that 93% of people across nearly 57,000 surveyed in 21 countries with a mental health or substance use disorder did not receive effective treatment, according to a study published in JAMA Psychiatry in February 2025.
A graphic showing that 93% of people across nearly 57,000 surveyed in 21 countries with a mental health or substance use disorder did not receive effective treatment, according to a study published in JAMA Psychiatry in February 2025.
A graphic showing a statistic that 1 in 9 UK adults who used AI chatbots for mental health support received harmful advice, with the title 'When the Bot Gets It Wrong' and source citing a UK mental health survey from November 2025.
A graphic showing a statistic that 1 in 9 UK adults who used AI chatbots for mental health support received harmful advice, with the title 'When the Bot Gets It Wrong' and source citing a UK mental health survey from November 2025.

Why Therapy Works

Text displaying the number of 85,952 patients, titled 'Half a Century of Evidence'. It cites a 2025 synthesis of 1,029 studies confirming therapy effectiveness for anxiety, PTSD, and depression, from the Psychological Bulletin, May 2025.
Text displaying the number of 85,952 patients, titled 'Half a Century of Evidence'. It cites a 2025 synthesis of 1,029 studies confirming therapy effectiveness for anxiety, PTSD, and depression, from the Psychological Bulletin, May 2025.
A quote from NHS Talking Therapies Monthly Statistics, July 2025, showing that 67.6% of 62,183 NHS patients who completed talking therapy in England last year showed reliable, measurable improvement.
A quote from NHS Talking Therapies Monthly Statistics, July 2025, showing that 67.6% of 62,183 NHS patients who completed talking therapy in England last year showed reliable, measurable improvement.

Who I work with

For therapists and practices, first and foremost.

For solo practitioners and small practices who want their marketing to sound like them — clear and trustworthy, not clinical or salesy. That's where my current work is focused, and where I'm putting my full attention as I take on my first clients.

I also work with agencies and wellbeing brands on a smaller, by-arrangement basis — get in touch if that's you.

How I help

Strategy-led — with content support to match.

Marketing audits

An outside, expert view on what's working, what isn't, and where to focus next — delivered as a clear, actionable document. No jargon, no filler.

1

Strategy & positioning

Clarifying who you help, what makes your approach distinct, and how to say that simply — messaging frameworks, brand voice guides, and campaign strategy.

2

Content creation & scheduling

Blog posts and social content built from your own ideas and voice, or a polish pass on what you've already written — with scheduling handled as an add-on.

3

Ongoing advisory

Light-touch, regular strategic input as you build out your own content and presence — a monthly call and review, rather than a production retainer.

4

Content work typically follows an initial strategy or audit engagement, so what gets published is grounded in the right positioning before it goes out into the world.

A cozy, modern office space with a large window overlooking an outdoor patio garden, a wooden table with a desk lamp, two glasses of water, an open notebook, and a green armchair with a blanket.
A cozy, modern office space with a large window overlooking an outdoor patio garden, a wooden table with a desk lamp, two glasses of water, an open notebook, and a green armchair with a blanket.

Get in touch

If this sounds like what you're looking for, I'd be glad to have a conversation — no pitch, no pressure.

jm@jennmiranda.com

www.jennmiranda.com

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